Review The book is great, succinct, and easy to understand. As a marketer it was not new to me, but the simplicity and ease of reading made it all feel fresh. I used to work for a marketing and SEO company that served the dental profession primarily. I could have saved myself and my clients hours of frustration and poor search results if I'd had this book to share with them!- Bobby Ray BurnsThis a great book to learn about copywriting. If you are a dentist and have your own website, this will show you how to write more effectively to attract more business for your practice. It also teaches you how to learn about your customers and how to market your practice to stand out from competitors. Simply put, this book delivers a lot of value for the price.- Net Net HunterThis book is a practical straight forward guide to effective copywriting. It has a ton of useful tips that can be applied to any dental practice. The step by step instructions are clear and detailed and the exercises are handy. I recommend this book to dentists and dental marketers who want to grow their online presence.- Leanne TangAs someone who has difficulty with writing, this book is the perfect guide to improve my copywriting for my website. The advice is great and very practical. I like how there are lots of examples and the exercises at the end of chapter make it easy to implement the concepts taught. Highly recommended!- CustomerA succinct, handy guide that actually has much wider application. It was such a lovely read but provided useful tips. I wish this existed for more areas.- Zipporah Read more
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